Episode Synopsis "SCOTTeVEST Harnesses Crowdsourcing for Social Success"

SCOTTeVEST has seen great success on social media due to their effective use of crowdsourcing feedback, allowing them to constantly refine and improve everything they do. In this episode, John Maver, Cappy Popp, and Zachary Chastain talk with Luke Lappala, Director of Communications, and Gavin Griffin, Social Media Implementor at SCOTTeVest about how they integrate feedback into all aspects of their business.

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