In this episode, Erika Wong speaks with Bennett Bennett, an award-winning creative director and content strategist. Bennett shares his journey from studying physics to becoming a prominent figure in the advertising industry. Together, they discuss the intricacies of agency life, including the various roles within an agency, effective client management strategies, and tips for breaking into the industry.
Key topics covered include:

The different positions within an advertising agency and their responsibilities.
Strategies for managing client relationships and expectations.
Practical advice for navigating career transitions and freelancing.
The importance of communication and setting clear expectations with clients.

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Erika Wong - Instagram ⁠@thepracticeplaybook⁠, Tiktok ⁠@thepracticeplaybook⁠, ⁠www.mypracticeplaybook.com⁠
Bennett Bennett - X @bennettdbennettt, Instagram @bennettdbennett

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