Wonder Wonder Woman in Business, Tatia Gordon-Troy

27/03/2021 36 min

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Episode Synopsis

Tatia L. Gordon-Troy uses the hashtag, #behindthebook, because she has been the brains behind hundreds of books written by attorneys during her 30-year career as an editor, writer, and publisher. As the former head of publishing for the American Immigration Lawyers Association where she was responsible for a $4 million annual budget, Tatia was instrumental in transforming many attorneys into successful authors and thought leaders. For the past six years, she has continued to work with attorneys and other professionals to independently publish their work and leverage their expertise to better market themselves and their practices while attracting high-end clientele. She also works closely with small associations to strategically approach ways to build non-dues revenue using content and teaching how to repurpose, reuse, and recycle content to increase member outreach.
Because traditional publishing is restrictive and slow-moving, Tatia was drawn to the flexibility and excitement surrounding the world of independent publishing, which has given her the opportunity to learn, experiment, and lend her publishing expertise to a number of independent publishing clients to ensure the quality and professional presentation of their work.