The old question remains: “What matters most, the author’s intentions or the audience’s interpretation?”   As members of a theatrical organization, however, External Creatives are responsible for putting the word out on behalf of the whole production. It is already in our job description to emphasize the intentions of the production crew, or the ‘real storytellers’ you may say.
In this episode, our Head of Graphics and Head of Content Development talk about their encounter with “the story” and how it all went down.

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