In this episode of Founders in Full, I talk with Mike Valente, founder and CEO of Renovation Sells, a fast-growing franchise business that helps homeowners prepare their homes for sale through smart, design-driven renovations.Mike shares how he went from hauling beer on Wrigleyville rooftops to launching a remodeling business—and ultimately building a national brand by finding a niche and committing to it.We dive into:The winding journey from inside sales to real estate, construction, and entrepreneurshipHow Renovation Sells turned quick, pre-sale upgrades into a scalable business modelWhy finding your niche isn’t always immediate—but it changes everything once you doThe role branding and positioning played in validating their model and attracting franchiseesWhat it takes to grow fast while protecting the brand and supporting a national network of ownersIf you’re a founder, builder, or just figuring out how to scale the thing you’ve already started, this episode is packed with insights you’ll want to take notes on.Learn more about Renovation Sells: https://www.renovationsells.comConnect with Mike on LinkedIn: https://www.linkedin.com/in/renovatetosell/Connect with me (Dan Ritzke): I’m a Fractional CMO who helps FamTech companies position their brand, sharpen their messaging, create marketing strategies that drive growth, and oversee execution to make sure those plans turn into results. 👉 Visit my website: https://danritzke.com/ 👉 Connect with me on LinkedIn: https://linkedin.com/in/ritzke/ Apply to be on the podcast or nominate a founder: 👉 Founders in Full: https://danritzke.com/podcast/

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