A metric often overlooked, which is extremely important to the health and growth of a SaaS business, is expansion revenue. Most SaaS folks are fixated on the basic top-line metrics such as new business MRR revenue, and MRR revenue churn.
Tucked in between these figures is a very important metric called Expansion Revenue.
There are a lot of tremendous benefits of expansion revenue, which I will list off.
SaaS Metrics for Dummies: http://www.founderviews.com/saas-metrics-for-dummies/
Expansion Revenue: http://www.founderviews.com/dont-sleep-on-expansion-revenue/
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