Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In today’s episode, we break down one of the biggest mistakes we see agents make every year: relying on vague goals instead of setting true commitments. We talk through why goals alone can actually limit your growth, how specificity creates accountability, and the simple math behind building a business plan that actually works.We also walk through the frameworks we use with our own agents — lead vs. lag indicators, understanding where your business really comes from, and how to reverse-engineer the actions that will drive your results in the coming year. This conversation is all about clarity, consistency, and creating a sustainable plan you can execute with confidence.If you’re ready to level up your planning, remove the guesswork, and commit to real growth, this is your episode.Timestamps00:00:00 Introduction to Goal Setting00:02:02 The Importance of Specificity00:03:33 Creating Measurable Goals00:06:46 Lead vs. Lag Indicators00:09:23 Understanding Key Performance Indicators (KPIs)00:12:55 Analyzing Business Sources00:19:26 Leveraging Time and Effort00:21:16 Delegation and Leverage in Real Estate00:22:46 The Importance of Automation00:26:32 Sustainable Plans and Self-Awareness00:27:03 Consistency in Fitness and Business00:34:27 Effective Networking Strategies00:38:34 Goal Setting and Commitment*More from Paul & Josh*Paul: https://www.instagram.com/paulmarkmorris/Josh: https://www.instagram.com/spitzenjosh/Forward One Media: https://www.instagram.com/forwardonemedia/YouTube: https://www.youtube.com/@forwardonepodcast*Presented by Forward One Real Estate*https://www.forwardone.comInstagram: https://www.instagram.com/forwardonerealestate/

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