West Paschal of Alpine IQ  discusses cannabis retail and the urgent need for retailers to truly understand their customers through smarter data use. He explains the pitfalls of relying solely on traditional marketing channels, which often fail in the unique landscape of cannabis. West argues that a deeper, more personalized approach to customer engagement is not just an option but a necessity for success. He shares how segmentation, meaningful loyalty programs, and multi-channel communication can radically improve customer retention and overall business health. This episode is a must-listen for anyone looking to stay ahead in the competitive world of cannabis retail.Chapters00:00:00 - Navigating the Social Media Blackout00:00:46 - Welcome to How to Flourish in Cannabis00:01:18 - Meet West Paschal of Alpine IQ00:02:01 - West’s Decade in Cannabis00:06:09 - Know Thy Customer00:12:03 - Data is King00:18:43 - From Data to Action00:25:25 - The Feedback Loop00:28:42 - Loyalty Beyond Discounts00:32:42 - Closing the LoopLinks and ResourcesWest on LinkedIn Alpine IQ Flourish SoftwareBrian Weber on LinkedInThanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

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