In this second episode of the Flourishin’ in Cannabis Podcast, host Vien sits down with Dr. CJ Segal-Isaacson founder of Growing Renaissance and Ruth Randall Co-Owner at Green Sugar Leaf Farms to explore the real struggles of cannabis microbusinesses in New York. From the devastating impact of “inversion” — where up to 80% of products on dispensary shelves come from out-of-state instead of New York growers, to the delayed seed-to-sale rollout, the 25-mile dispensary rule, and the broken promises of social equity and grant funding, the guests reveal how small farmers are fighting to survive. Both women share their deep roots in cannabis culture and science — Ruth as a lifelong grower and herbalist, CJ as a medical academic turned cultivator — while warning of the looming threat that rescheduling could hand the industry to Big Pharma, Big Tobacco, and Big Beverage. Packed with candid insights and authentic stories, this episode bridges culture, compliance, and innovation while spotlighting the resilience of New York’s first wave of licensed farmers.Chapters: 00:00:00 - Welcome to Flourishin' in cannabis Podcast00:00:52 - Meet Dr. CJ Segal-Isaacson and Ruth Randall00:01:23 - From Medical Academia to Cannabis Farming00:01:58 - A Look at High-Tech, Organic Cultivation00:02:59 - Starting an Herbal Company to Fund a Cannabis Venture00:04:23 - A Debt-Free Cannabis Business Model00:06:45 - Challenges for NY Microbusinesses00:07:55 - Illegal Out-of-State Competition ("Inversion")00:08:48 - Farms Opened Before Dispensaries00:09:44 - The Risk of Destroying Unsellable Crops00:10:35 - Unexpected MSO Competition00:12:09 - Proposing Solutions to State Regulators00:12:41 - The High Cost of Packaging00:13:51 - The Restrictive "25-Mile Rule"00:15:28 - Broken Promises on Direct-to-Consumer Sales00:17:12 - Lack of Promised Grants and Funding00:17:30 - The Failure of Social Equity Promises00:20:08 - Impact of Delays on Tech Companies00:27:19 - A Theory on the State's System Delay00:28:13 - Challenge: The High Burden of a "Micro" License00:30:08 - A Lifelong Passion for the Plant00:31:06 - A Scientific Approach to Cannabis00:34:06 - A Pharmaceutical Takeover00:35:58 - Where to find Dr. CJ Segal-Isaacson and Ruth Randall onlineLinks and Resources:Flourish SoftwareVien Trinh on LinkedInGrowing Renaissance Green Sugar Leaf Farms Ruth Randall on LinkedInThanks so much for joining us this week. Want to subscribe to Flourishin' in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

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