John Shute is the CEO of PufCreative and co-founder of Cannabis Impact Fund, as well as  Cannabis Creative Movement. He is here to share the keys to successful cannabis marketing, and explain the need for genuine community engagement, strategic budgeting, and a solid tech stack. He discusses the pitfalls of rushing through branding and the importance of a comprehensive marketing approach to outshine competitors. John stresses that without a realistic budget and proper planning, businesses risk being overshadowed by larger, more established entities. He gives a masterclass in navigating the challenges of cannabis marketing!Chapters:00:00:00 - Kickstarting Your Cannabis Marketing Journey00:01:23 - Meet John Shute: Cannabis Marketing Guru from Puff Creative00:04:12 - Mastering Budgeting: Unlocking Financial Success in Cannabis00:06:00 - Competing with Established Brands00:08:00 - Avoiding the Pitfalls of Rented Traffic00:11:36 - Crafting a Standout Brand and Website in the Cannabis Space00:16:06 - Tech Stack Essentials: Tools Every Cannabis Business Needs00:20:23 - Proven Post-Launch Marketing Strategies for Cannabis Brands00:26:42 - Community Engagement: Building Trust and Loyalty00:32:21 - Wrapping Up: Key Insights and Actionable TakeawaysLinks and Resources:John Shute on LinkedInPufCreativ WebsiteCannabis Impact FundCannabis Creative MovementFlourish SoftwareBrian Weber on LinkedInThanks so much for joining us this week. Want to subscribe to How to Flourish in Cannabis? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts, and YouTube to leave us a review!

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