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Listen "Paul Friederichsen on Customer Data Collection "
Episode Synopsis
Paul Friederichsen, president of Brand Biz, talks more about the collection of marketing data by retailers and how this data can be utilized effectively in a variety of marketing efforts. Friederichsen discusses the wide variety of data that should be sought, such as personal information, product preferences, and observations gathered at time of measure. Friederichsen also gives tips on how and how not to collect data.
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