Today I’m talking about a topic that someone mentioned in a survey I shared - so if that was you, thank you for the great question! We’re talking Instagram. So often the default when we think about marketing - it’s the first place we think of to be able to talk about new products or share a piece of coverage or introduce changes. As consumers too, I know that if I hear about a business or someone is recommended to me, I go off and find them on Instagram as a first stop, following or saving like the app is my own little Filofax. Yes, Instagram is often our first and last resort when it comes to marketing our business, but we’re always being told not to rely on it. ‘What if Instagram disappeared tomorrow, what you have?’ is what people like me always say. We get it, it’s not good to have all your eggs in one basket, but how do you actually get the eggs out? How do you move people away from Instagram and onto your own channels?Here's what we talk about in this episode:What is the creative solution when trying to solve a problem?How do you overcome the disruption for your consumer to move from Instagram;How do you minimise disruption to people to come over to your different channel?How can I make the disruption worthwhile to make people come over to my website?Using the bread crumb methodMaking an unapologetic disruptionChoose your call to action and own itMake it easy to find what they are looking forCreate a Start Here page on your websiteProvide clarity on what they are getting themselves intoBe scroll stopping - start with your target customerWhat makes you leave Instagram and deconstruct thisFor links and resources discussed in the show, see the full show notes.Kayte on Instagram

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