Today’s episode is just me and I’m going to talk to you about a question I’ve had four times in the last two weeks - how do you get your first client? That is such a loaded question, as it’s not just about acquisition strategies, but also navigating the emotional rollercoaster of starting out. Even if you have booked clients before, or you’re not a service-based business, there is still lots in here for you - I’m going to talk about all the different types of acquisition you can do in any business, tell the story of booking my own first client and also give you some mantras to think about when you’re feeling stuck.
Here's What I Talk About In This Episode:

The difference between acquisition, conversion and retention
The theory of seven contacts
Choosing acquisition strategies based on your strengths
Types of acquisition strategy
How I got my first client
The silent watchers
Knowing when you need to change your product
Not panicking

For links and resources discussed in the show, see the full show notes.
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