Today is a coaching episode and I’m talking with Carissa Tanton, an illustrator who lives near me here in North Wales. Carissa has a problem that I think we can all relate to: indecision. Particularly as she works on her business part time, she finds herself spending way too much time researching and agonising over decisions as widespread as which print to list in her shop, how to spend her time and where she should invest in the business. In this episode we talk through these situations and talk about tactics to overcome indecision.
Here's what we talk about in this episode:

Carissa's business journey as an Illustrator
Clarity and Direction
Market Research with intention
Indecision with products
Going into the right task with the right mindset
Having a clear idea about your brand to enable you to market a product easily
The five why’s
Customer profiles
Getting opinions on services or products
Thought patterns & self-awareness
Deciding where best to spend money when its limited
Where to spend the most time on your business, when time is limited.
Fulfilling your promise to your customers & clients through your branding and direction
Changing your mindset from employee to business owner
How to be more organised
Growing a sustainable business
Being Authentic

For links and resources discussed in the show, see the full show notes.
Kayte on Instagram Carissa on Instagram

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