Today is a coaching episode with Lauren O’Sullivan, a former head of marketing who re-trained as a psychotherapist who now combines the two as a business coach - although putting a name to that combination is something Lauren’s been struggling with! We talk about giving yourself a job title in this episode, as well as structuring what you do as a product or package, and dig deep into ways of communicating it online - creating content that models the experience, focusing on the end result, and showing up comfortably and valuably on Instagram.Here's what we talk about in this episode:Lauren's story and backgroundHow to come up with a job title depending on the product and service you sellCreating your own style of content creation and how best to communicate it to your audienceDefining your services and offeringsPricing your services - hourly v's packagesFinding your own voice online using instastoriesUsing prompts for your content and videos for social mediaDo your captions on Instagram need to be relevant to the picture you postFor links and resources discussed in the show, see the full show notes.Kayte on Instagram Lauren on Instagram

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