This episode is all about how to take an idea that you’ve been mulling over and put it into action. My guest is Anna Dunleavy, a photographer who has recently gone full time in her main business, but has an idea for a membership community that she can’t shift. In this episode we talk through the idea from business model, through target customer and content and how Anna is going to make it real.Here's what we talk about in this episode:Anna's big idea and what she's done so farDefining a business model for the membershipPricing and practicalitiesDefining the target customer and how to reach themContent planningSetting goals and deadlines for the big ideaFind links to the resources we discuss in the full show notes.Join the September intake of Make It Real here.Anna on Instagram Kayte on Instagram

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