Today is a coaching episode with Kathryn Ho, an artist and coach-in-training based just outside of Dundee in Scotland. In art school Kathryn developed serious mental health problems and by the time she graduated was disillusioned with creativity, and took a marketing and operations job. However, a few years later she found the urge to paint again, and is now driven to help other creatives on their journeys through coaching. In this episode we talk about balancing the very different income streams Kathryn has across all the channels, thinking about who the customer is for her different offerings and building the brand around herself.In this episode we talk about building a business for Coaches and Creatives and how to build a brand when you have two business streams. So let’s dive in.Here's what we talk about in this episode:Kathryn’s business journey as a frustrated creativeClarifying your business model and income streamsMarketing and building a profileInstagram MarketingPre-launch phase and contentThe difference between product and service marketingHow to think and engage with your target audience to build your mailing listHow to bring together two different business streamsYour Personal BrandBlogging for coaches and creativesBuilding a Brand using Videos, Lives & InstastoriesWebsite design ideasSelf AcceptanceFor links and resources discussed in the show, see the full show notes.Kayte on Instagram

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