Today is a coaching episode with Elizabeth Stiles, a fashion brand consultant based here in the UK who helps existing and emerging fashion brands take their ideas from paper to production. Elizabeth has been in business for about six months and has already done A LOT in her marketing, so today we talk about keeping going, maximising the effectiveness of her channels and adjusting your messaging to make sure you’re engaging the people you want to work with.
Here's what we talk about in this episode:

Elizabeth’s business journey as a Fashion Brand Consultant and what she offers
Your target audience
Direct Sales Marketing
Client & Customer pain points and communicating properly for each one
Balancing your messages
Marketing buckets
Instagram tips on content and graphics
Facebook Groups
Building your email list through Facebook Groups
Lead Magnets
Instastories
Podcasts
Finding a community, collaborations and outsourcing

For links and resources discussed in the show, see the full show notes.
Kayte on Instagram Elizabeth on Instagram

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