Today I am sharing with you a coaching call where we really dig in to the ins and outs of content planning. My guest is Christianne Squires of Bookwifery who runs courses to help people birth their books, from discerning whether someone is pregnant with a book, all the way through pregnancy, labour and post-natal care. In our conversation we get really into thinking about the customer journey and how to speak to people at the stage they’re at, planning content effectively, what goes on each channel, and there’s a little bit of book writing chat as well. There’s so much good stuff in here, and I hope you’ll enjoy it as much I did.Here's what we talk about in this episode:Christianne’s journey to BookwiferyHow knowing her why helps Christianne connect with her peopleUsing the funnel to know what content to post wherePurpose of channelsEmail marketing and newsletter contentHaving jobs for your contentRepurposing contentHow to birth your bookFind links to the resources we discuss in the full show notes.Christianne on Instagram Kayte on Instagram

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