A week or so again I did an Ask Me Anything on Stories, and a question that came up more than once was “how do you find your niche?”. I found I couldn’t quite put into a couple of paragraphs what I think about niching, and as a few people had asked I thought it might be worth doing a podcast episode on niching - so here we are. I think niching is something that comes up over and over again in your business - it’s often something we want to get ‘right’ at the start, but it continues to rear its head as we keep developing our work. I have a mixed relationship with the niche, I change between thinking it’s a good and a bad thing, so today I thought I’d explore the why’s and wherefore’s of niching, and how to start thinking about your niche.Here's what I talk about in this episode:A niche can give you focus and establish what you are known forNiching can also back you into a corner because if you are known for one thing, it is harder to change people’s opinion of you down the roadNiches give us steep initial growth but it is not sustainable growthNiches often help us define “what” we do rather than “why” we do itFocusing on the “why” instead of the "what" allows us to have flexibility with our businessFor links and resources discussed in the show, see the full show notes.Kayte on Instagram

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