ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Fintech Hunting Podcast #197 with the incredible Dalila Ramos, Founder of Love & Taco Media "
Episode Synopsis
Summary
In this episode, Michael interviews Dalila Ramos, a world-class recruiter and content creator, about the challenges and strategies in recruiting and marketing. They discuss the importance of marketing expertise and the mistakes applicants make when seeking job opportunities. They also emphasize the need for authenticity and positivity on social media. Delilah shares insights on hiring people outside the industry and the importance of knowing when to outsource. They discuss the power of leveraging relationships and expertise in the mortgage industry. Finally, they offer strategies for maximizing ROI at trade shows and invite listeners to reach out for assistance.
Takeaways
Recruiting challenges in Q1 include the constant need for good sales talent and the increasing difficulty in finding operational and support roles.
Applicants often make the mistake of not putting themselves out there and not engaging on social media platforms, which can hinder their chances of getting hired.
Being genuine and authentic on social media is important, but applicants should avoid whining, complaining, or airing grievances, as it can negatively impact their job prospects.
Hiring people outside the industry can bring fresh perspectives, but subject matter expertise and understanding the nuances of the mortgage industry are crucial for success.
Knowing when to outsource and ask for help is essential to avoid burnout and ensure the success of marketing and sales efforts.
Leveraging relationships and engaging with industry professionals can help build credibility and attract opportunities in the mortgage industry.
Maximizing ROI at trade shows requires a strategic approach, including promoting the booth, scheduling appointments, and leveraging content creation and video interviews.
Chapters
00:00Introduction and Background
01:22Recruiting Challenges in Q1
04:06The Importance of Marketing Expertise
05:13Mistakes Applicants Make
06:39Being Genuine and Authentic on Social Media
08:08The Impact of Negative Social Media Posts
09:26The Power of Positive and Uplifting Content
10:34Hiring People Outside the Industry
12:38The Challenge of Doing It All
13:50Knowing When to Outsource
15:30Leveraging Relationships and Expertise
17:02Engaging with Industry Professionals
18:22Outsourcing for Trade Shows
19:31Maximizing ROI at Conferences
21:57How to Get in Touch for Assistance
23:17Final Thoughts and Call to Action
In this episode, Michael interviews Dalila Ramos, a world-class recruiter and content creator, about the challenges and strategies in recruiting and marketing. They discuss the importance of marketing expertise and the mistakes applicants make when seeking job opportunities. They also emphasize the need for authenticity and positivity on social media. Delilah shares insights on hiring people outside the industry and the importance of knowing when to outsource. They discuss the power of leveraging relationships and expertise in the mortgage industry. Finally, they offer strategies for maximizing ROI at trade shows and invite listeners to reach out for assistance.
Takeaways
Recruiting challenges in Q1 include the constant need for good sales talent and the increasing difficulty in finding operational and support roles.
Applicants often make the mistake of not putting themselves out there and not engaging on social media platforms, which can hinder their chances of getting hired.
Being genuine and authentic on social media is important, but applicants should avoid whining, complaining, or airing grievances, as it can negatively impact their job prospects.
Hiring people outside the industry can bring fresh perspectives, but subject matter expertise and understanding the nuances of the mortgage industry are crucial for success.
Knowing when to outsource and ask for help is essential to avoid burnout and ensure the success of marketing and sales efforts.
Leveraging relationships and engaging with industry professionals can help build credibility and attract opportunities in the mortgage industry.
Maximizing ROI at trade shows requires a strategic approach, including promoting the booth, scheduling appointments, and leveraging content creation and video interviews.
Chapters
00:00Introduction and Background
01:22Recruiting Challenges in Q1
04:06The Importance of Marketing Expertise
05:13Mistakes Applicants Make
06:39Being Genuine and Authentic on Social Media
08:08The Impact of Negative Social Media Posts
09:26The Power of Positive and Uplifting Content
10:34Hiring People Outside the Industry
12:38The Challenge of Doing It All
13:50Knowing When to Outsource
15:30Leveraging Relationships and Expertise
17:02Engaging with Industry Professionals
18:22Outsourcing for Trade Shows
19:31Maximizing ROI at Conferences
21:57How to Get in Touch for Assistance
23:17Final Thoughts and Call to Action
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