Join Samuel Ajala as he interviews Greg Donnelly, co-founder of SoSquared, a pioneering influencer marketing platform, on 'Finance for Founders.'. Greg shares his journey from launching Portugal's first supermarket comparison site to building a thriving influencer marketplace with over 3,500 influencers and partnerships with major companies like Meta and TikTok. The discussion covers essential topics such as startup funding, scaling challenges, remote work dynamics, and key strategies for effective cash flow management. Insights include creating an MVP, securing seed funding, leveraging networking, scaling operations, and utilising advanced analytics and API integrations. Learn about the upcoming SaaS platform aimed at democratising influencer marketing for small and medium businesses, featuring a freemium model and educational elements. Greg emphasises persistence, user feedback, and the importance of networking, offering a comprehensive look at building and scaling a successful startup.00:00 Introduction and Guest Welcome01:32 Quick Fire Questions with Greg Donnelly14:05 Deep Dive into SoulSquared17:13 The SaaS Model and Future Plans19:58 Founding Story and Early Challenges28:43 Securing Funding and Investor Relations34:48 Resource Allocation Strategies38:15 First Big Client Acquisition39:30 Cashflow and Operational Challenges44:54 Remote vs. In-Office Work48:57 Key Performance Indicators (KPIs)54:04 Future Plans and Expansion01:00:05 Competitors and Market Position01:04:01 Conclusion and Final ThoughtsSoSquared Website:https://sosquared.com/Greg Donnelly Linkedin Page:https://www.linkedin.com/in/gregdonnelly/Spotify:https://open.spotify.com/episode/1nwQIIGnFbcFxwMOqNQS6m?si=LTHNLJYKSOmJxcM457BRZgApple podcast:https://podcasts.apple.com/gb/podcast/finance-for-founders-with-samuel-ajala/id1754190164?i=1000674423955YouTube:https://youtu.be/w2Aek_cNcOg?si=wwkFWalzIhRHlP7b

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