36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online

Filling Seats: The State of Enrollment Marketing in Higher Ed
05/09/2023 33 min Temporada 2023 Episodio 36
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online

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Episode Synopsis

In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.You'll hear:Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy🎓 Learn more about StudentBridge💻 Schedule a meeting with our team🔗 Be a guest + connect with a guest

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