Welcome back to Female Fractionals!In this episode, host Amanda Nizzere (Fractional CMO) sits down with Kristi Gaudioso, Founder & CEO of Luminate Consulting and a powerhouse Fractional CRO. With 25+ years of sales leadership experience — including over a decade at Microsoft — Kristi shares her journey from corporate to fractional, the lessons she's learned along the way, and how she's now scaling her own micro-firm.If you’re a fractional executive, fractional-curious, or looking to grow revenue in your own business, this episode is full of gold. ✨💡 Key Takeaways:Why your "why" matters more than your website when starting outThe difference between full-time mindset and fractional leadershipHow underpricing can actually cost you business (yes, even if you’re the best fit)Why Kristi decided to build a fractional sales teamHow creating community has helped her business — and others — grow faster🌐 Resources & Links:🔗 Kristi’s company: Luminate Consulting Services🔗 Connect with Kristi: https://www.linkedin.com/in/kristigaudioso/ 🙌 Stay Connected:💌 Learn more about Amanda & join the community: femalefractionals.com👍 Like, comment, and share this episode to support the growing fractional movement🎧 Follow us on your favorite podcast platform for more inspiring stories every two weeks

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