From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire

30/10/2025 31 min
From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire

Listen "From C-Suite to Startup: How Brooke Skinner Ricketts Built a Career Acceleration Empire"

Episode Synopsis

🎙️ Rebroadcast: Episode 3In this inspiring rebroadcast, host Amanda Nizzere sits down with Brooke Skinner Ricketts, CEO of Beyond Barriers—a career acceleration platform with a mission to give every professional the tools they need to realize their full potential.Brooke's journey is anything but linear. From aspiring documentary filmmaker to waitress to accidentally landing in account planning, she climbed the corporate ladder to C-suite roles at Twitter, Cars.com, and more—before taking the ultimate leap into entrepreneurship during the pandemic.Now, she's helping thousands of ambitious professionals break through career plateaus, navigate workplace challenges, and accelerate their growth through what she calls "career fitness"—a 12-week transformational program that goes far beyond traditional professional development.🔑 Key Takeaways:On Taking the Leap:"Leap and the net will find you"—Brooke's guiding principle for taking risks throughout her careerHow COVID became an accelerant for purposeful work and entrepreneurshipWhy building something new required letting go of "renovating and watering" other people's companiesOn Career Acceleration:Why ambitious people rarely get stuck because of ability—it's the navigational skills they're missingThe five pillars of career fitness: Clarity, Courage, Commitment, Conviction, and CommunityHow to move from "should I speak up?" to "what am I going to say?"On Boundary-Setting & Self-Care:The simple framework: What are the three things you need to accomplish today, this week, this month, and this year?Why accountability partners are essential (both personal and professional)The practice of "controlling the controllables" in uncertain timesOn Mentorship:Women are over-mentored and under-sponsored—and what that means for your careerHow to be strategic with your asks: Use the STAR method to make it easy for people to say yes (or no)"Just because you can doesn't mean you should"—the power of ruthless prioritizationOn Board Service:Start talking about your interest in board work—to everyoneTarget nonprofit boards strategically: choose organizations where you'll meet corporate board membersCommon misconceptions: Board work isn't a "cake job"—be prepared for bankruptcies, CEO transitions, and crisis managementFirst-time board member advice: You're there to ask smart questions, not have all the answers💡 Golden Nuggets:"Just because you can doesn't mean you should"—especially important for women who are wired to take on non-promotable workWomen have 6x more mentors but are far less likely to have sponsors"No is a complete sentence"—and it's okay to use itThe best investment in yourself might be as simple as playing tennis once a weekCareer fitness is like physical fitness: you can't go to one CrossFit class and be in shape forever🎯 Perfect For:Fractional executives navigating their entrepreneurial journeyProfessionals feeling stuck at a career inflection pointAnyone considering a leap from corporate to entrepreneurshipLeaders looking to develop their teams beyond traditional skills trainingWomen seeking board opportunities📚 Resources & Links:💼 Beyond Barriers - https://www.gobeyondbarriers.com🔗 Connect with Brooke on LinkedIn - https://www.linkedin.com/in/brookericketts/❤️ Love the show?Don't forget to like, follow, rate, and share Female Fractionals to help us grow the community and support more women in fractional leadership.

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