In this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset.You’ll learn:Why SEO is still relevant—and how to niche down effectivelyPractical tools (free & paid) for keyword research and trend spottingHow LLMs like ChatGPT are shifting search behaviorsMetrics that matter (and ones that don’t)Why consistent branding across platforms is more crucial than everPlus, Peter shares actionable advice on how fractional CMOs and CROs can better serve clients through smarter content strategies.📌 Resources mentioned by Peter can be found at femalefractionals.com.

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