As agencies at all levels of government look to offer citizens tailored experiences similar to what they get in the private sector, predictive analytics are becoming an increasingly important part of that interaction.

In the private sector, consumers now expect a personalized experience in the first minutes or hours after interacting with an entity and public sector organizations should be no different.

“Really, if you think about it, agencies from public health, to post offices or similar constituent service organizations, really should be thinking about how the expectations of their constituents can be met,” says Google Cloud's Quinn Chasan in this podcast. Sponsored by Google Cloud.

Guest: Quinn Chasan, Head of Customer Analytics, Public Sector, Google Cloud

Host: Wyatt Kash, SVP, Content Strategy, Scoop News Group

Look for more coverage of “IT Modernization in Government” on www.fedscoop.com/listen

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