Does progress in your online Canadian private practice feel slow? Do you want to increase the reach to your ideal clients, but don't know where to start? I know some strategies that can help you.  In this podcast episode, Michelle returns to talk about how our live consultation in the Spring helped her private practice become successful. We revisit her Canadian private practice journey and how she was able to become five times busier by using a few new simple approaches to marketing and business. Join us and see how they can help you too!  MEET MICHELLE NOFTALL  Michelle Noftall is a Canadian Certified Counsellor who opened her own online practice, OPAL Counselling NL, this past Fall. Her areas of interest are grief, loss, and life transitions. She is also a musician and educator who has almost finished a training program to integrate music into her counselling practice. She strives to provide a valuable service to her clients as well as build on her own strengths and passions as she does so. Learn more about Michelle on her website.  In this episode:  Early struggles that Michelle faced in her practice  Helpful Instagram changes  Taking professional photos  Investing in a professional website  Early struggles that Michelle faced in her practice  Before my first consultation with Michelle, she had struggled with a period of slow growth within her Canadian online practice.  After our conversation, she tried some new techniques and approaches to marketing that I recommended, and things turned around for the better!  Helpful Instagram changes  Michelle was inspired after our first consultation and committed herself to making some of the changes that we had discussed to help her reach and surpass her goals.  Some of these changes included: Filming videos that reflected what in-session counselling with Michelle would look and feel like  Switching to a more casual-looking yet professional set of earphones to wear during videos and counselling  Creating Instagram reels  In creating her Instagram reels, Michelle got more comfortable and as she did so, she became more popular online. She often created reels out-of-office to be less formal, makes some reels outside, and used music in the background.  Taking professional photos  Michelle reached out to a friend of hers whom she had previously worked on music projects with to take some high-quality, professional photos.  Together, they took some new headshots and did some indoor and outdoor photoshoots. These top-quality photos can instantly boost your credibility and approachability, so consider investing in working with a professional photographer to take a few.  Investing in a professional website  Creating an authentic, smooth, and professional online representation of yourself and your business is an integral aspect of building sustainable success for your Canadian online private practice.  Consider working with companies like Brighter Vision to build you an impactful and easy-to-use website that connects you more easily to your ideal clients.  Connect with me: Instagram Website  Resources mentioned and useful links: Ep 33: Neena and Meg from Articulate Design Co: How to Design a Gorgeous Counselling Space  Learn more about the tools and deals that I love and use for my Canadian private practice Sign up for my free e-course on How to Start an Online Canadian Private Practice Listen to Michelle's first episode on the Fearless Practice Podcast  Learn more about Michelle on her website, Instagram, Facebook, Psychology Today, and LinkedIn profiles Need a new website? Consider working with Brighter Vision!  Rate, review, and subscribe to this podcast on Apple Podcasts, Google Podcasts, Stitcher, Spotify, Amazon, and TuneIn.

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