What keeps a fashion brand grounded through a decade of change?In this week’s episode, we sit down with Alima, Founder and Creative Director of Alima Bello (formerly Bello Edu) as she reflects on the highs, lows, and lessons of building a brand that puts real women at the center.Listen in as she shares how a simple but powerful idea—creating everyday pieces for women’s diverse lifestyles—became her North Star.Please note: at the time of this recording, Bello Edu had not rebranded yet to its current name - Alima Bello

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