Brand Identity and Storytelling with AJABENG

27/03/2025 53 min

Listen "Brand Identity and Storytelling with AJABENG"

Episode Synopsis

In this episode, we discuss what it means to craft a distinct brand identity through the lens of Travis Obeng-Casper, Founder and Creative Director of the brand AJABENG.Travis shares how his design process, sources of inspiration, and approach to community-building have influenced how the brand is perceived.