The Alix Earle Effect Hits Fashion Tech and What It’s Really Like to Go Viral with Founder of Second Sense Chris Lucas

27/04/2025 30 min
The Alix Earle Effect Hits Fashion Tech and What It’s Really Like to Go Viral with Founder of Second Sense Chris Lucas

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Episode Synopsis

Hello and welcome back to Fashion and Founders of the podcast. My name is Victoria Smith and this week I'm joined with Chris Lucas, the founder of Second Sense. After Alix Earle visited Harvard Business School last week and posted a TikTok about Second Sense. It crashed the website it went so viral, and the search bar under her video with over 3 million views was second sense. The “Alix Earle” Effect is very real and Chris talks about what the madness has really been like. This is the first interview Chris has done since all of this has happened, and I'm so thankful for his honesty about what this all has been like and his overall vulnerability about sharing his founder journey. Second Sense is hiring so you can join the team and this fast growing startup! Lots of excitement and eyes on fashion tech with this, go follow Chris on TikTok to stay updated!Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comVictoria TikTok: @vfsmith11Podcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersVictoria Pickle Closet: @victoriasLocker Links: LockerFollow Second Sense:IG: @secondsensecoTikTok: @chrisxlucasWebsiteFollow PJs by PJ:IG: @shoppjsbypjWebsiteThank you for listening!

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