Listen "EP09: How Do We Welcome?"
Episode Synopsis
In this episode of FARSIGHT Chats, host Farah Bala engages in a nuanced dialogue with guests Bennish Brown, Natalie Ringsmuth, Timothy Bush, and Roni Weiss that ties into the broader question of how organizations and individuals can create spaces that are genuinely inclusive, equitable, and welcoming, particularly in an era of global change and heightened awareness of diversity issues.The conversation explores issues related to misinformation, racial unrest, political affiliations, and intersectionality in travel marketing. Key Topics discussed:Concept of Welcoming:The guests explore what it means to create truly welcoming environments in the travel and hospitality sectors, emphasizing the importance of intersectionality, safety, and empathy.Diversity and Representation:Guests discuss the importance of reflecting community diversity in marketing, organizational boards, and leadership teams to authentically represent and attract diverse demographics.Challenges in Hospitality:The pandemic's impact on tourism was explored alongside the heightened need for inclusive leadership following social justice movements like Black Lives Matter.Personal Narratives:Guests share stories illustrating systemic inequalities and their leadership journeys in navigating and addressing these challenges within their communities and industries.Action and Accountability:The conversation emphasizes the need for measurable and intentional actions in promoting equity, such as inclusive hiring practices, board development, and fostering diverse voices.Broader Cultural Impacts:The role of political and societal factors in shaping perceptions of destinations and communities is examined, stressing the need for welcoming environments free of harm and hostility.SHOW NOTES00:00 Introduction to FARSIGHT Chats01:47 Meet the Esteemed Guests02:02 Personal Stories and Backgrounds08:57 Impact of the Pandemic and Social Movements11:58 Challenges and Leadership in Tourism21:47 Diversity, Equity, and Inclusion in Travel30:59 Intentional Marketing and Representation36:38 Changing Political Landscapes and Travel37:28 The Power of Social Media in Shaping Perceptions39:27 Community Actions and Reactions43:05 The Importance of Diversity in the Workplace44:32 Challenges in Achieving True Diversity47:06 Personal Experiences and Leadership48:57 Redistribution of Power and Equity53:35 The Need for Action and Accountability57:28 Creating Inclusive and Welcoming Communities01:04:35 Final Thoughts and Call to ActionConnect with our guests:Bennish Brown | President/CEO, Augusta Convention & Visitors BureauTimothy Bush | Chief Marketing Officer at Visit Lake CharlesNatalie Ringsmuth | Executive Director, UniteCloudRoni Weiss | Executive Director, Travel UnityStay connected with FARSIGHT:LinkedIn
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