Today on the show we’re talking about ‘thinking differently’, perhaps outside the box, and different ways to connect with consumers and build communities. Host Peter Green is joined by Abby Allen from Pipers Farm in Devon, renowned for its commitment to sustainable and ethical farming practices, and Bertie Matthews, Managing Director of Matthews Cotswold Flour based in Oxfordshire, an eighth-generation family business celebrated for having the widest range of specialist flour in the UK from conventional and regenerative farming systems.Farming Focus is the podcast for farmers in the South West of England, but is relevant for farmers outside of the region or indeed anyone in the wider industry or who has an interest in food and farming. For more information on Cornish Mutual visit cornishmutual.co.ukFor our podcast disclaimer click here. Send us an email to [email protected]:01 Cornish Mutual jingle00:14 Peter Green introduces the show.01:24 Abby introduces Pipers Farm and explains how they are thinking differently as a business.05:10 Bertie introduces Matthews Cotswold Flour and again explains how they are thinking differently as a business.09:42 'Partners' rather than customers and a commitment to stick with it for the long term.10:14 Advice to south west farmers and businesses who want to take a different approach. 13:10 Finding what aspect of the business that you enjoy. 14:00 What 3 things do you really want to get rid of in your job and what three things do you want to do more of. 14:26 What led to the pivot towards the Baking Club for Bertie?16:14 How can we think differently about the stories we tell. The importance of storytelling. 20:03 Bertie's view on storytelling and marketing. 21:25 Where is the value of working together?24:00 Showstoppers.25:47 Peter wraps up the episode. 

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