ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "4 Important Purposes of Content "
Episode Synopsis
Not sure what to post on #LinkedIn? Use these 4 content categories to guide you . . .
🔶1. EDUCATE - These are posts that give advice, tips, best practices, insights, frameworks, etc. This post here is an example of an educational post. This is a core type of LinkedIn content.
🔸2. INFORM - This is where you inform people of upcoming events, conferences, webinars, live shows, launches, networking, etc. It can be your own events or you're sharing an event that would be of interest to your network. Share the date, time, venue and details.
🔸3. INSPIRE - This is where you talk to people's hearts. Share quotes, stories and lessons that inspire, offer hope, spread positivity & motivate. Share a challenge you overcame. Share a quote that always lifts you up.
🔸4. ENTERTAIN - Make someone laugh & smile. Get creative & share an idea in an entertaining way. This always leaves an impression on people. Use a cartoon, illustration, music, art and whatever sparks your creativity.
Whenever you're at a loss of what to post, remember these 4 purposes.
🔶1. EDUCATE - These are posts that give advice, tips, best practices, insights, frameworks, etc. This post here is an example of an educational post. This is a core type of LinkedIn content.
🔸2. INFORM - This is where you inform people of upcoming events, conferences, webinars, live shows, launches, networking, etc. It can be your own events or you're sharing an event that would be of interest to your network. Share the date, time, venue and details.
🔸3. INSPIRE - This is where you talk to people's hearts. Share quotes, stories and lessons that inspire, offer hope, spread positivity & motivate. Share a challenge you overcame. Share a quote that always lifts you up.
🔸4. ENTERTAIN - Make someone laugh & smile. Get creative & share an idea in an entertaining way. This always leaves an impression on people. Use a cartoon, illustration, music, art and whatever sparks your creativity.
Whenever you're at a loss of what to post, remember these 4 purposes.
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