In this episode of Faith, Frontlines, and Fortune, Anderson Salgado sits down with Keith Hubert, a fractional CMO and VP at Sagum, to explore the world of digital advertising, sales, and business growth. Keith shares insights on the role of a fractional CMO, the challenges of agency sales in today’s economic climate, and the unique commission-based model at Sagum that fosters entrepreneurial spirit among its team. The conversation delves into Keith’s transition from owning and exiting his business to working at Sagum, the importance of long-term client relationships, and the impact of the 2020 economic surge on e-commerce and marketing agencies. Keith also reflects on major business lessons, including a $9 million loss at his former company and the value of learning from setbacks to build a more resilient business strategy. 

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