In this episode, Mordy and Azriel discuss different bidding strategies available on Facebook ads and how they work. They explain the pros and cons of each strategy and provide insights into determining the optimal budget for ad campaigns. They emphasize the importance of spending enough to gather data and make informed decisions, but not overspending. They also highlight the balance between profitability and scale, and how businesses should set their return on ad spend goals based on their profit margins. Overall, the episode provides valuable information for advertisers looking to optimize their Facebook ad campaigns. In this conversation, Azriel Ratz and Mordy discuss the differences between ad account setups for small budgets and scaling. They emphasize the importance of understanding the goals of the business and structuring the account accordingly. They also mention the use of tools like Magix and Interest Explorer to target specific audiences. Additionally, they highlight the need for third-party tools for accurate attribution and monitoring ad performance. They conclude by inviting listeners to submit their ad accounts for auditing on the show.KeywordsFacebook ads, bidding strategies, pros and cons, optimal budget, profitability, scale, ad account setup, scaling, warm audience, cold audience, targeting, testing, attribution, toolsTakeaways

Facebook offers different bidding strategies for ad campaigns, including lowest cost, highest value, minimum ROAS, cost cap, and bid cap.
The choice of bidding strategy depends on the business's goals, target audience, and profit margins.
It's important to spend enough to gather data and make informed decisions, but not overspend and waste money.
Businesses should set their return on ad spend goals based on their profit margins and determine the optimal budget for their campaigns.
Finding the right balance between profitability and scale is crucial for successful Facebook ad campaigns. Understanding the goals of the business is crucial for structuring the ad account.
Tools like Magix and Interest Explorer can help target specific audiences.
Third-party tools are necessary for accurate attribution and monitoring ad performance.
Ad account setups differ for small budgets and scaling.
Testing and content creation are essential for scaling.
Rules can be used as a backup, but not as the primary method for running ads.


Exploring Different Bidding Strategies on Facebook Ads
Determining the Optimal Budget for Facebook Ad Campaigns Different Approaches to Ad Account Setup
Using Rules as a Backup, Not the Primary Method

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