In this podcast episode, Mordy and Azriel discuss the importance of Average Order Value (AOV) in the e-commerce space. They explain how AOV can significantly impact the profitability of a business and why it should be a key metric for ad buyers to consider. They also explore the ideal range for AOV and the factors that influence it, such as product cost, customer trust, and virality. The conversation highlights the need for businesses to find the right balance between AOV and cost per acquisition to ensure profitability. In this conversation, Azriel Ratz and Mordy discuss strategies to increase average order value (AOV) in e-commerce. They emphasize the importance of getting customers to buy more items during a purchase transaction and to come back for repeat purchases. They suggest using bundles, creating collections or series of items that go together, to encourage customers to buy multiple items. They also discuss the value of building brand loyalty and trust, particularly for men who tend to stick with brands they like. Additionally, they mention the effectiveness of free shipping offers and leveraging customer data to personalize marketing messages and incentives.

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