The "experience industry" includes businesses and services that work to create memorable and engaging experiences for their customers. In Buffalo, NY, one of those organizations is Shea's Performing Arts Center (SPAC). In this episode we catch up with NU student Baileigh Racky, who is one of a group of students who are working with the advancement team at SPAC to help create a customer experience and emotional connection that goes beyond the transactional.

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