In this episode of the Export Insights podcast, Katya Tarapovskaia from Youstellar.com discusses the intricacies of Account-Based Marketing (ABM) and its application in helping SaaS businesses expand into new markets. She explains the importance of targeting in-market accounts, the role of AI in identifying potential clients, and the significance of a personalized approach in marketing strategies. Katya also shares insights on measuring success, the ideal client profile for ABM, and the challenges companies face when entering new markets, particularly in the EMEA region. The conversation emphasizes the need for agility, testing, and the right technology stack to enhance marketing efforts.Chapters00:00 Exports Insights, with Vasko Karangeleski00:20 Introduction to Account-Based Marketing02:12 Understanding Account-Based Marketing (ABM)05:02 Measuring Success in ABM08:34 Identifying Ideal Clients for ABM10:42 Case Study: ABM in Manufacturing13:53 Market Entry Strategies and Localization16:22 Choosing the Right Channels for Outreach18:55 The Importance of Human Touch in Marketing22:24 Challenges in Market Expansion24:47 Differences in EMEA Markets27:09 Key Advice for Market Expansion29:02 Tech Stack for Effective ABM32:04 Outro Exports Insights Podcast Creative.mp4KeywordsAccount-Based Marketing, ABM, SaaS, Market Expansion, Sales Strategies, AI Solutions, In-Market Accounts, Marketing Tactics, Client Collaboration, EMEA MarketsThe Exports Insights Podcast is brought to you by ScaleUp2 (dbrulz OU), supported by BRULZ.comMore information available on www.exportsinsights.com

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