About Guest:Baskar Subramanian is the founder of Amagi Media Labs, a global leader in cloud-managed media tech. With over 17 years at the helm, he has helped transform how major broadcast and digital-first media companies deliver and monetize content across 45+ countries. An IIT Bombay dropout and GCT alumnus, Baskar’s journey spans roles at SiRF Technology, Impulsesoft, and Texas Instruments, blending software, cloud, and AI to revolutionize the media industry.In this podcast we discussed how Baskar built a ₹12,000 crore bootstrapped business with zero external funding. Baskar shared valuable insights on long-term thinking, building high-quality teams, and staying focused on core fundamentals rather than hype, while also reflecting on his personal growth, decision-making journey, and staying grounded through the ups and downs of building a large company.Timestamps:00:00 Introduction02:10 Dreams of Democratizing Health, Food, and Education04:47 Innovations in Sustainable Farming06:38 Educational Initiatives for Underprivileged Children09:55 Exploring Health Tech Innovations10:50 Scaling Technological Solutions14:26 The Genesis of Amagi16:44 Early Entrepreneurial Experiences34:58 The Birth of Bluetooth Technology41:12 Customer-Funded Beginnings41:31 Scaling with Bluetooth42:33 Entering the Consumer Market44:31 Innovating with Bluetooth Watches45:47 Acquisition by Broadcom47:26 Founding AGI49:04 Japanese Cultural Influence49:26 Commitment and Work Ethic51:32 Learning from Global Interactions54:58 Building a Timeless Institution57:09 Cultural Foundations at AGI01:01:43 Goodness Wins01:05:22 Targeted Advertising in India01:16:32 Challenges with TV Networks01:21:07 First Customer and Early Challenges01:21:42 Building a Cloud-Based Channel01:22:11 Expanding to the UK Market01:22:50 Shutting Down and Pivoting01:23:27 Investor Reactions and Decisions01:23:39 Rebuilding the Business01:24:18 Betting on Streaming and Cloud01:27:23 US Market and Streaming Boom01:27:55 Goldilocks Moment in Streaming01:30:53 Rapid Growth and Scaling01:32:19 Comparing US and Indian Markets01:42:57 Future of Media Consumption01:58:34 Homeschooling and First Principles02:04:22 Final Thoughts and ReflectionsCredits: Host: Shivank Joshi - https://www.linkedin.com/in/shivankjoshi-2001/Thumbnail: YaaSPost Production: YaaSSupport: Zerodha ( https://zero1byzerodha.com/network )Disclaimer:The views, thoughts, and opinions expressed by the speaker and host are their own and do not represent those of the Exploring Minds platform. The information provided in this podcast is for educational purposes only and does not constitute financial or investment advice. All products and company names mentioned are the property of their respective owners, and their use does not imply any endorsement or opposition.#BaskarSubramanian #Amagi #CloudBroadcasting #MediaTech #DigitalTransformation #StartupIndia #BootstrappedSuccess #SaaSIndia #CloudTechnology #StreamingRevolution #BroadcastInnovation #ContentMonetization #AIInMedia #TechEntrepreneur #IITAlumni #MediaDistribution #GlobalStartups #BangaloreTech #MediaStartup #CloudInfrastructure #TechForMedia #FounderStories #AmagiSuccessStory #EntrepreneurLife #IndianStartups #FutureOfMedia #DigitalMediaTech #AmagiGlobal #FromBootstrappedToBillion #MediaMonetization #StartupsThatScale #AmagiMediaLabs #BaskarAtAmagi #AmagiCloudTV #TechVisionary #MediaStreaming #VCFreeGrowth #MediaTechnologyLeaders #AmagiInnovation #BootstrappedToUnicorn

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