About Guest:Dilsher Malhi is the founder of Zupee, one of India’s fastest-growing gaming platforms, now valued at over ₹5,000 crore. A graduate of IIT Kanpur, he previously worked on microfluidics research at EPFL, Switzerland, and contributed to multiple innovation projects in India. With a deep interest in science and human behavior, Dilsher has combined his research mindset with entrepreneurial vision to revolutionize the gaming space for Bharat through skill-based play and user-centric design.In this podcast, Dilsher Malhi, founder of Zupee, shares his journey of building a ₹5,000 crore gaming company by understanding human psychology, motivation, and cultural behavior. He talks about product-market fit, building for Tier 2 and Tier 3 India, and why Zupee is more than just a gaming company. Dilsher also explores topics like boredom, dopamine, AI companions, and how founders can identify deep emotional needs to build scalable businesses.Timestamps:00:00 Introduction02:14 Meet the Founder of Zupee02:43 Innovations in the Indian Gaming Market03:21 The Neuroscience Behind Gaming03:29 Profit Pool Approach Explained04:02 Human Motivations and Business04:52 Understanding Consumer Behavior07:09 Dating Market Dynamics09:41 Fundamental Needs and Business Models09:56 The Impact of Romanticism and Consumerism12:13 Instant Gratification and Business24:20 Cultural Shifts in Indian Society25:11 Personal Reflections on Wisdom and Learning26:07 Experiences that Shape Entrepreneurs27:06 Building a Company in Your Twenties27:46 Craziest Experience and Early Ventures28:04 Meeting SMILE and Early Partnerships29:33 Equity and Success Optimization30:32 Choosing the Right Partners32:21 Ref Checks and Hiring Process33:54 Challenges in Interviews and Insights36:41 Deep Understanding and Unique Insights38:14 Building Great Companies39:58 Future Predictions and Trends40:53 AI and Creativity42:41 Interactive Content and Gaming44:17 Target Audience and Game Choices45:38 Motivations and Spending Habits47:14 Personal and Business Challenges47:51 Predictions and Probabilities49:30 Digital Twins and Custom Models50:00 Bucket Lists and Desired Products51:29 Marriage and Personal Growth51:57 Inspiration from Gaming Companies54:28 Meaning and Motivation in LifeCredits: Host: Shivank Joshi - https://www.linkedin.com/in/shivankjoshi-2001/Thumbnail: YaaSPost Production: YaaSSupport: Zerodha ( https://zero1byzerodha.com/network )Disclaimer:The views, thoughts, and opinions expressed by the speaker and host are their own and do not represent those of the Exploring Minds platform. The information provided in this podcast is for educational purposes only and does not constitute financial or investment advice. All products and company names mentioned are the property of their respective owners, and their use does not imply any endorsement or opposition.#DilsherMalhi #Zupee #IndianStartup #GamingFounder #YoungEntrepreneur #IITKanpur #StartupIndia #MadeInIndia #SkillGaming #BharatTech #Tier2India #DigitalIndia #FoundersJourney #ProductMarketFit #GamingIndustry #PsychologyInGaming #NeuroscienceInBusiness #TechForBharat #MobileGamingIndia #StartupPodcast #EntrepreneurMindset #GamingForGood #IndianInnovation #NextGenFounder #AIandGaming #ZupeeStory #FounderTalks #StartupSuccess #BuildForIndia #5000CroreStartup

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