Send us FeedbackEden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for testing your value proposition.Eden Bidani is the founder of Greenlight Copy, an agency that helps companies develop smart messaging strategies, and copywriting, to support user journeys and increase conversion rates across the funnel. Based in Israel, Eden is a conversion copywriter who is trained in anthropology and sociology. For 10+ years she has helped SaaS, technology, and eCommerce businesses produce high-converting ads, websites, and landing pages.----Join our newsletter for practical experimentation tips, tools and methods. I only share with you what I know works from performing thousands of experiments - https://www.firstprinciples.ventures/Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

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