I had an amazing conversation with Jeff Pennypacker of Sweet and Savory Classroom, a cooking school experience based in Chatanooga, TN. He and his wife run a very successful cooking school and he shared some tasty insights for any retailer who offers (or wants to) experiences. And, if you're a cooking school, don't pass up this episode as it has some very particular advice for you.Send me your feedback, suggestions, and musings to [email protected]. I'd love to hear from you as long as you're not a spammer.Pre-emptive apology: At the beginning of the podcast, I promised we'd have Jeff share a summary of how to develop a "personal formula" at the show's end. I completely forgot to do that, so we'll do another show with him to discuss the "four realms" and have him speak more about his personal formula process.Show highlights:Jeff's entrepreneurial journey from ice sculptor to cooking school owner with some interesting stops in betweenHow biblical principles drive success in Jeff's businessThe "Four Realms" and how Jeff uses them in his businessHow Jeff values his customer's engagement with his businessLinks and Resources:Sweet and Savory ClassroomThe 4 Realms of the Experience EconomyThe Experiences appIf you're a cooking school or any other retailer who values hosting your customers for experiences, you need the Experiences app. It has all the features you need to offer bookable experiences, send out reminders, check in your customers, and Get a 14-day trial of the Experiences app for your Shopify store by visiting our app page on Shopify.You can also visit our website here »

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