Episode Synopsis "Heather Swan - The Yarn Queen of Yarncom"

Ever wonder how a passion for yarn could transform into a thriving business and vibrant community? In this episode, we unravel the story of Heather Swan, aka "The Yarn Queen," who left her corporate career to pursue her love of fiber arts. Discover how she built Yarncom and the Midwest Fiber Festival from scratch, navigating challenges and weaving together a loyal customer base. Whether you're a crafting enthusiast or an aspiring entrepreneur, this conversation is bound to inspire and offer valuable insights into the world of experiential retail.Guest:Heather Swan, aka "The Yarn Queen", founder of Yarncom and Midwest Fiber FestivalKey Topics:Heather's transition from corporate career to yarn shop ownerThe $2.5 billion US yarn industry and growing interest in fiber artsLaunching Yarncom and the Midwest Fiber FestivalBuilding a passionate fiber arts community in St. LouisStrategies for introducing new customers to knitting and crochetThe importance of offering experiences in retailBalancing beginner-friendly classes with advanced offeringsUsing market research to choose an ideal shop locationTips for new entrepreneurs (e.g. hiring a virtual assistant early)Memorable Quotes: "Our tagline is community through creation." - Heather Swan"Surrounding yourself with people that support you, that believe in you, and that hold you accountable is what has helped me so much." - Heather SwanWhere to find Heather:Yarncom: yarncomstl.comMidwest Fiber Festival: midwestfiberfest.com

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