Ever thought about the real influencer behind customer decisions? It's not just your product or service; it's your content. If you're ready to transform how you communicate your value, this is a must-listen! Time Stamps00:54 - Reflecting on Q1 and Looking Ahead to Q201:32 - The Power and Importance of Content Creation05:31 - The Shift in Power to the Informed Buyer13:28 - Content Strategy: Authenticity vs. Perfection18:10 - Where to Share Your Content22:44 - The Importance of Right Delivery28:09 - Redefining Success Metrics for Content Impact30:33 - Content Resources33:18 - Crafting the Ultimate Buyer's Guide36:49 - Leveraging Content for Efficient Customer Engagement42:07 - Content Production Value48:43 - Harnessing Dark Social & The Value of Content51:52 - Episode TakeawaysSnippets From The Show"Content isn't just the copy in your brochure anymore, or on your website. I think it's become the number one influencer that your customers are making spend decisions  with you about." -Chris Griffin"If you're not creating content, then you are not giving the knowledge necessary for the buyer to make the decision that they're trying to make. And so you're missing out on the opportunity to educate buyers before they even have a conversation with you." - Khalil Benalioulhaj"I promise you, it's probably not the physical stuff you're building as an exhibit. It is you. It's the integrity of you. It's the way you've communicated. It's the content you've put before them." -Chris GriffinResourcesMichael GirdleyJohn MatznerChris WalkerSimon SinekSeth GodinDonald Miller Need Help With An Event? Get in touch with CrewXP Watch On YouTubeFollow Us On Social: LinkedIn, FacebookHave Questions? Email usMore from ChrisCrewXP Email ChrisChris on LinkedInMore from Khalilbenali.com Email KhalilMeet With KhalilLinkedInFacebookInstagram

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