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Listen "Chaotics: The Business of Managing and Marketing in The Age of Turbulence by Philip Kotler, John A. Caslione"
Episode Synopsis
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Title: Chaotics: The Business of Managing and Marketing in The Age of Turbulence
Author: Philip Kotler, John A. Caslione
Narrator: Steven Menasche
Format: Unabridged Audiobook
Length: 6 hours 58 minutes
Release date: April 1, 2017
Genres: Marketing & Advertising
Publisher's Summary:
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, 'Chaotics' outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Title: Chaotics: The Business of Managing and Marketing in The Age of Turbulence
Author: Philip Kotler, John A. Caslione
Narrator: Steven Menasche
Format: Unabridged Audiobook
Length: 6 hours 58 minutes
Release date: April 1, 2017
Genres: Marketing & Advertising
Publisher's Summary:
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, 'Chaotics' outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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