Chris Pilsner is Executive Director of Relationship Management & Digital Experience at UMass Amherst., In this episode, she shares her proven strategies for breaking down organizational silos and driving digital transformation in the higher education space. Drawing on 15+ years of experience in major advertising agencies and a deep academic background, Chris reveals:- How she navigates change management challenges- Builds cross-functional alignment around major CRM initiatives- And balances student expectations with institutional constraints.Learn her approach to managing email overload that impacts student success, maintaining student-centric focus through cross-functional collaboration, and more.=== Connect with Chris:- LinkedIn: https://www.linkedin.com/in/cfoleypilsner/- Website: https://www.umass.edu=== Resources:UMass IT strategic plan: https://www.umass.edu/it/strategic-plan=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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