AI is disrupting search as we've known it. Recently Skift in conjunction with Dune& & SEO Clarity did a deep dive into what was happening here and what it means for every business in travel.We sit down with two of the co-researchers here, Seth Borko and Jared Alster to dig deeper into what is happening here and what businesses need to be considering as a result.We also have special offer for those looking to attend the ⁠Arival AI Forum for Destination Experiences⁠ in early October, happening in Washington DC. You'll hear about it early in this episode.Use Promo Code: FOATOCRDC to get a special discount just for our listeners.I'll be attending so join me this 29–30 September in Washington, DC for the Arival AI Forum for Destination Experiences — a hands-on, intensive learning forum built for destination experiences leaders serious about applying AI in meaningful, measurable ways.

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