Data Ethics Advice for Public Relations Professionals

EthicalVoices
25/01/2021 21 min Temporada 1 Episodio 104
Data Ethics Advice for Public Relations Professionals

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Episode Synopsis

Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including: 1) When to ethically pass on a media opportunity 2) Why you need to think of the long game when it comes to data 3) How to decide if you have enough data for an accurate pitch 4) The ethics of data collection

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