An Urchin in the Hilton Lobby

14/03/2005

Listen "An Urchin in the Hilton Lobby"

Episode Synopsis

Search engine strategists live and die by the traffic numbers of their online campaigns. As a result, many of the booths at SES were hosted by members of the metrics tracking profession. Passing through the Hilton lobby, Chris snagged a few minutes with Brett Crosby, co-founder of statistics tracker, Urchin. Brett offers a fair assessment of tracking options available in the version of Urchin bundled with many Web hosting plans compared against the full-fledged stats monster. When asked about stats from Urchins recent chest rental, Brett defers in what we believe is fear of an impending price hike for breast bone billboards. Listen to Brett Crosby in WMA
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